#Go macro ambassador professional

#Go macro ambassador professional

Does Sony Alpha Collective primarily partner with professional photographers?Ī: It's interesting because when I started at Sony, it was the beginning stages of Instagram and my first mission was to help launch our channel on that platform. Q: I feel like being a camera company and working with influencers is probably the dream partnership for a lot of these influencers. Bringing these two areas together, social and influencers, has proven to be very successful for our team because a lot of our marketing within Sony Electronics is driven by this idea of community marketing. Specifically, I’m the point of contact for most influencers and brand ambassadors. I also help oversee and manage the social channels for our department and collaborate with other team members to manage our community. Really what that means is that I am the point of contact for a lot of our key relationships inclusive of some of our brand ambassadors and PR relationships who are interested in those Imaging products. For some additional perspective, the Imaging department is inclusive of all of our consumer cameras, cinema line-up, and even mobile phones.

Q: Tell us a little bit about yourself and your role?Ī: I work at Sony Electronics in the North American region, and internally we think of my role as a mix between branding and evangelism for our Imaging department. Morgan helps oversee all marketing communications for the Digital Imaging Solutions division including content, branding, and influencer relationships. We had the opportunity to chat with Morgan Crumpley, Senior Marketing Communications Specialist, Sony Electronics about their influencer program for Sony cameras known as the Alpha Collective.

For influencers who are passionate about photography, working with a company like Sony is the epitome of a dream partnership.