That same decade, she debuted her perfume, Chanel No.

In 1926, she introduced her first little black dress, reclaiming a color that had once been reserved for mourning and working-class women. It was there that she learned to sew as well as appreciate the classic pairing of black and white as worn by the nuns. Following the death of her mother, her father left her in an orphanage where she lived until the age of 18. She followed this success with a couture house, opened in 1915 in Biarritz.īut Chanel was not born into a life of glamour. Soon she added a sportswear store in the Normandy resort town of Deauville, where Coco set the tone for her defining sense of style - traditionally masculine garments reimagined for feminine shapes, made from simple jersey fabric.Įffortless and elegant, Chanel's designs promoted comfort and grace in women’s wear that had been dominated in the previous century by complicated layers of fabric and cumbersome corsets. The boutique drew the attention of the Parisian fashion elite who popularized her wide-brimmed Chanel Modes hats. The first Chanel shop was established in 1910 in Paris on rue Cambon by the young milliner Gabrielle Chanel (1883–1971), who had picked up the nickname “Coco” while working as a club singer.

Today vintage Chanel handbags, jackets and evening dresses are among the most sought-after clothing and accessories for fashion lovers all over the world. In the years following the opening of her modest millinery shop, Gabrielle 'Coco' Chanel became a pivotal designer of both fashionable casual wear and Paris haute couture as well as an icon and arbiter of 20th-century style with her bob haircut and pearls.

Chanel runway graffiti backpack